It wasn’t that long ago that I could state in my seminars and consultations that price is not the most important issue in the marketing of goods and services.

While price still isn’t the most important, it’s sure moved up a few notches since the advent of the Internet.

Actually, I believe that price became an ever-cheapening issue during the recession that began in 2008.  Then, people were suffering and truly needed some breaks on pricing.  And, of course, technology allows delivery at little to no cost.  Yet it’s gone too far.