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Your Marketing Team

by in Business Marketing
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Your Marketing Team

How many companies have a Marketing Team?  Too few, in my estimation.

Staff meetings are important, but they get a bad rap because they’re usually meaningless.  Most of the time, they’re concerned only with sales comparisons, whether or not a grumbling client/customer has been mollified or when a particular order is being shipped.

With SmartPhones and people paying more attention to the cell phone hidden in their lap, meetings have become even more laborious and less participatory.

Here’s how to form a Marketing Team:

Hold a 30-minute meeting with your staff every other week, first thing in the morning, same day of the week, not Fridays.  Announce the meeting in advance, provide the bagels or pastries.

Important:  

invite those you wouldn’t normally include.  You know, the inside customer service person who keeps your clients/customers happy and is rarely acknowledged.  Or, someone who’s usually out in the field, but hears client comments on a regular basis. 

This meeting is not only for marketers, salespeople and graphic designers!

Here are some ideas for your agenda:  

How well are we implementing our Marketing Plan (www.azobleassoc.com)?  How many phone or email inquiries did we get last week?  Where did they come from (hope you’re doing your sourcing)?  How many posts did we have in the social media where we participate and what feedback are these posts generating?

How many referrals have we received in the past week, and how have we acknowledged (thanked) them?  What feedback are we all hearing from our clients and vendors?  What’s the buzz about us out there?    Which products or services need a shot in the arm, and how are we going to accomplish this?  

Of course, you’re welcome to modify these questions to suit your company and situation.

When you invite this participation, especially from those who aren’t usually invited to the party, you receive all sorts of observations, input and ideas.  And that’s what a good, enthusiastic Marketing Team, unburdened with endless meetings, can do for you!


 

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.