“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

Janell Osborn White Space Graphics,LLC



Strange, but missing GJFields library for /var/www/vhosts/azobleassoc.com/azobleassoc.com/plugins/content/autoreadmore/autoreadmore.php
The library should be installed together with the extension... Anyway, reinstall it: GJFields

Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Your Marketing Team

by in Business Marketing
  • Font size: Larger Smaller
  • Hits: 2701
  • Subscribe to this entry
  • Print
Your Marketing Team

How many companies have a Marketing Team?  Too few, in my estimation.

Staff meetings are important, but they get a bad rap because they’re usually meaningless.  Most of the time, they’re concerned only with sales comparisons, whether or not a grumbling client/customer has been mollified or when a particular order is being shipped.

With SmartPhones and people paying more attention to the cell phone hidden in their lap, meetings have become even more laborious and less participatory.

Here’s how to form a Marketing Team:

Hold a 30-minute meeting with your staff every other week, first thing in the morning, same day of the week, not Fridays.  Announce the meeting in advance, provide the bagels or pastries.


invite those you wouldn’t normally include.  You know, the inside customer service person who keeps your clients/customers happy and is rarely acknowledged.  Or, someone who’s usually out in the field, but hears client comments on a regular basis. 

This meeting is not only for marketers, salespeople and graphic designers!

Here are some ideas for your agenda:  

How well are we implementing our Marketing Plan (www.azobleassoc.com)?  How many phone or email inquiries did we get last week?  Where did they come from (hope you’re doing your sourcing)?  How many posts did we have in the social media where we participate and what feedback are these posts generating?

How many referrals have we received in the past week, and how have we acknowledged (thanked) them?  What feedback are we all hearing from our clients and vendors?  What’s the buzz about us out there?    Which products or services need a shot in the arm, and how are we going to accomplish this?  

Of course, you’re welcome to modify these questions to suit your company and situation.

When you invite this participation, especially from those who aren’t usually invited to the party, you receive all sorts of observations, input and ideas.  And that’s what a good, enthusiastic Marketing Team, unburdened with endless meetings, can do for you!


Want to be notified when our latest blog comes out?  Or would you like to receive our free monthly Marketing Myths?  Just go to www.azobleassoc.com and sign up!  Nothing could be easier, and you’ll have a no-cost steady stream of marketing ideas.

For the blog post: go to the blog page on the website, click on the "subscribe to blog" and enter your email.

For the monthly Marketing Myths newsletter: enter your email at the bottom of the home page where it says, "sign up for our email newsletter." 


Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.