All too often I hear people say, “I really don’t know that many people.”

That’s a crock.  

At last count we’ve identified 103 categories of people who move through your personal and business lives.  How well do you know these myriad people?  And, better yet, how well do they know you and what you do?

This is not just about acquiring referrals (please go to the end of this piece to read more about that).  This is about leveraging all the people you know, because there are far more than you give yourself credit for.

What’s the chance you need an introduction to a company from whom you’ve been salivating to get some work?  How about trying to find a good medical practitioner, with no idea of who’s good and who’s not?  Or a landscaper?  Or an electrician?  Or a plumber?  The list can go on and on, but you get the idea.

Now let’s flip the coin.  

How often do people call, email or text you for the name of a good whoever?  If this occurs pretty regularly, you ‘re in the fortuitous position of being a “go-to” person, someone who’s regarded as recommending only those who are the best.  Others know when you refer someone for whatever purpose, that person will perform well.  Your fine reputation precedes you in the marketplace.

Still think you don’t know that many people?  Think again.  

If you’ve lived in the same town for five years, you’ve gotten to know many souls.  If you’ve been in business at least that long, the same applies.  And if you’re one of those whose business or practice has been around for decades, you’re an anchor in your area. 

Now, here’s the big question:  

how often do you schmooze with your fellow locals?  How often do they invite you?  Or do you want to tell me it’s a waste of time.  I don’t think so and neither do legions of others.

One of my clients, before I came on the scene, decided to begin a schmoozing schedule: one luncheon per week.  He tells me that getting out there is working great for him and that there’s still plenty of low-hanging fruit.

It’s all in your mindset.  If you need an attitude adjustment, now’s the perfect time to get one.  With summer just around the corner, you can look forward to plenty of enjoyable, informational al fresco dining.


Are you kidding?  

You haven’t purchased our newly designed 2016 Schmoozing Calendar yet?  What are you waiting for?  

This month (April 2016), if you show your Calendar proof of purchase card, you can get 15% off delicious bagels, sandwiches and beverages at any of three Gib’s Bagel locations in Fort Collins, CO and one in the adjoining town of Windsor.

Since the Calendar is only $7.99, you’ll recoup the cost of the Calendar in no time flat, as you enjoy discounts at a different restaurant or coffeehouse each month.

Go to today to enhance your Schmoozing schedule.

Remember those 103 categories we mentioned at the beginning of this blog?  Well, you’ll learn who they are and much, much more with our Referrals e-book, due out at the end of this month.  Only $19.95, this e-book will help you increase the percentage of business that you generate through referrals in no time flat.  Worth every penny and we’ll even give you an Early Bird price of $17.95 through April 20th!

Just visit our website or call us at 970//282-1150.  You can also email us at  Summer’s coming.  The best marketing season of the year, this is a great time to increase your referrals and reap the benefits of a highly productive summer.  Order today!



Our 2016 Calendar is now here!  It’s different this year.  It's so much more than a calendar!

No more twelve months on twelve different pages.  Instead we’ve provided a four-pager, with schmoozing tips and invitational scripts.  Easy to use.  Only $7.99.  You can go through Pay Pal, email us at or visit our store.  No texting please.

Of course this is also the time of year to start thinking about your 2016 Marketing Plan.  Check out our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.

Resolve to make life easier for yourself, especially as far as your marketing is concerned.


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