"I’m loving the calendar I downloaded.  I still think you had one of the Best EVER ideas for business I’ve ever seen. "

P. Callaway

  

Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Things We Did for Years Aren’t Working any Longer

by in Business Marketing
  • Font size: Larger Smaller
  • Hits: 1841
  • Subscribe to this entry
  • Print
1841

b2ap3_thumbnail_billboard.jpg

You bet they aren’t!  A wise man (whose identity I do not know) once said, “There’s nothing so constant as change.”

Unfortunately it’s come so quickly that many aren’t ready for it.

Not too many years ago there were three major television networks.  Now there are myriad specialized cable networks, and the three majors are floundering.  Where channel numbers used to end at thirteen, they now go into the high hundreds.

Not that long ago, there were both morning and evening newspapers in virtually every major city.  How many dailies have closed down in the past decade?

How many more newspapers are switching to digital editions only?

 

It’s only since 1991 that the Internet has become available outside of the scientific and academic communities; yet how much has the Internet changed the way we seek and acquire information in only 23 years?  That’s barely a generation!

And recently Facebook celebrated its mere 10th anniversary.  In only a decade, consider how Facebook. LinkedIn, Twitter, Pinterest, Smart Phones and a wealth of other newcomers have altered the ways we communicate and market.

So . . . the complaint that “things we did for years aren’t working any longer” simply reinforces the resistance to, or denial of change.  We’re fast leaving behind the passivity of promoting our companies and waiting for people to respond. 

Here’s the good news, however: there are several marketing strategies that cost next to nothing, or are even free, that do work.  Today we have to be far more pro-active, as in strategies that are face-to-face, voice-to-voice and educational.

The big question is, how fervently are you resisting them, because “we’ve always done it (another) way”?

Marketing today is all about emotion.  Certainly not the logic of going for the numbers and percentages of response.  People buy from you because they have confidence in, are comfortable with and trust you – all emotions. 

Here’s more good news: expensive, unaffordable advertising and direct mail campaigns are on the decline.  We’re marketing and targeting on far smaller scales.

How can you incorporate interactivity and participation into your marketing activities?   It’s time to engage your prospects, clients and customers . .  pro-actively!

0

Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.