“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

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Marketing Magician

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The Power of Your Introduction

by in Business Marketing
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After almost 38 years in my own marketing business as a speaker and consultant, I can lay claim to having heard some pretty poor introductions.

“I’m so-and-so, and we’re the cheapest in the county.”

“I have a tiny business in my home.”

“I changed careers six months ago, after 25 years as a teacher, and I hope you’ll buy from me.”

I have a consulting business, and I also do (fill in the MLM company).” 

All of these introductions are burdening people with information they don’t need to know.

 

The more potent and remembered introductions tell who you are, what you do and the benefits of doing business with you.  Over and out.

  1. Don’t lead with price.  Remember price is the synonym of “bottom line,” not “top line.”
  2. Where your business is, except for address (town) is not vital information to start.  Nothing wrong with homebased businesses.  Just irrelevant.
  3. How little expertise you have in a new field is a turnoff.  We like to deal with experts.
  4. Either your business is successful and can stand on its own, or it can’t.  Other part-time ventures should be left to when you know clients and others better.

Here are some other no-no’s:  don’t let people know you’re nervous.  You have to invoke confidence.

Don’t reveal that it’s your first meeting or your first time speaking.  Again, people will have no confidence in you.

People purchase based on confidence, comfort level and trust.  How well are you allowing others to experience these emotions about you and your business?

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.