I had the very good fortune to work with Adrienne when she consulted for our medical practice. She is razor-sharp, on top of her field, connected and pulls no punches. I learned a lot in a short amount of time and Adrienne was always willing to share knowledge in whatever level of detail necessary. 

Tom Murphy, IBMC

  

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The Long, Uninterrupted Block of Time

by in Business Marketing
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The Long, Uninterrupted Block of Time

Marketing all too often gets a bad rap.  The reason is that there is an overwhelming marketplace perception that anything to do with marketing takes “a long, uninterrupted block of time.”

Utilizing social media?  ALUBOT. 

Revamping a website?  ALUBOT.

Updating a database?  ALUBOT.

You get the idea.  And, by the way, these three examples are merely the tip of the iceberg.

So how do you get around these perceptions and intimidations? 

Well, how familiar are you with the wisecrack, “How do you eat an elephant?”  We all know the answer:  “one bite at a time.”

You can handle your marketing the same way.

You don’t have to take on all of social media at once.  Choose one: LinkedIn, or Facebook or Twitter or Pinterest or any of the smaller sites.  Inquire about social media expertise among your employees.  If you have in-house talent, meet with that person and develop a system for posting once a week.  Later, when you have a better grasp of how social media works and the level of expertise of your employee, you might post more often.

If you need to go outside your firm for a social media expert, ask around.  You’re on the phone constantly with clients, prospects, vendors and fellow association members, right?  Ask!

Now let’s address the website.  Contrary to what many website gurus might tell you, you can address individual products and services on your website one or two at a time.  Of course it’s easier for website designers to work on the total website all at once; it’s also a more lucrative project for them.  When you’re interviewing, ask how each of the candidates would approach an evolving project.

About your database: there’s probably quite a bit to tackle there.  I know something that you also know, however, except that you choose to ignore it: our alphabet has 26 letters.  Start with the As one week, then progress to the Bs the next.  When you hit a letter that goes quite quickly, you’ll probably say to yourself or to those assisting you, “That wasn’t so bad.  Let’s go on to the next letter.”

By the way, this principal of “one bite at a time” doesn’t just apply to marketing, although marketing always seems to be the one that winds up lowest on the radar screen.  This principal will work with any activity – at home or in the office – that you’ve been avoiding like the plague.

With the New Year looming, it’s time to set a couple of marketing resolutions that are quantifiable with doable timeframes.

Some of these activities will take ten minutes or less (example: check-in or sales follow-up calls).  For others, you might wish to allocate a half-hour at a time, once a week.  Get rid of your “All or Nothing” (AON) mindset and latch onto “Something Is Better than Nothing” (SIBTN).  The latter is far more productive. 

Remember the story of the tortoise and the hare?  Who won?

 

Big news: 

our 2015 e-Schmoozing Calendar is ready for you!  The price is $17.95, but we’re offering an Early Bird price of $15.95 through November 30th. 

Here’s the real benefit:

even though it’s not yet next year, the ideas in the Calendar are yours to utilize immediately.  Face-to-face marketing builds confidence, comfort level and trust.  These lead to less price obsession and quicker sale.

Take advantage of our bargain pricing today!  You’ll be awfully glad you did.

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.