“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

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The “I’m Too Busy” Syndrome

by in Business Marketing
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For 37 years I’ve spoken and consulted nationally, occasionally outside the US.  I’ve had the repeated thrill of receiving off-the-chart evaluations after conferences and the amazing honor of being invited back time and time again.

The people in my seminars and workshops are marvelous.  They ask questions, participate, become motivated.  

The challenge is with their partners, fellow executives and employees back at the office, who haven’t become engaged in the excitement of marketing.  They claim they’re too busy.  

Well, when the current rush of work ends, what will be in the pipeline?  Admit it.  Your people are intimidated by a lack of familiarity with marketing.  They’re comfortable with their daily routines and resistant of change.  


It’s time to begin a marketing training program for everyone.  Find some seminars or latest business books and assign attendees/readers.  Hire a marketing professional who has nothing to sell but time, expertise and experience.  That rules out advertising agencies, public relations firms, media representatives, website developers, free-lance artists and copywriters, who all come later.   A Marketing Plan comes first.

Here’s what I’ve learned over the years:  it’s rarely “no time” nor “no money.”  It’s usually “no priority,” which stems from not knowing the benefits of doing something.  Of course, then, any excuse will do.

Unfortunately, there’s no higher priority in your company, practice or organization than consistent marketing.  Without marketing, you won’t have to worry about your products and services, quality control, trained employees, profitability, sustained growth – not any of it, if the marketplace doesn’t know who you are, what you do and how to find you.

Fortunately, in marketing it’s not what you spend, but how you spend it.

“We don’t have any time to think about marketing” has got to replaced by “how can we grow steadily and profitably, and what kind of marketing will that take?” It’s not the economy.  It’s not the struggle to find and keep talented people; it’s the attitude toward marketing that has to change . . .  immediately.


Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.