I had the very good fortune to work with Adrienne when she consulted for our medical practice. She is razor-sharp, on top of her field, connected and pulls no punches. I learned a lot in a short amount of time and Adrienne was always willing to share knowledge in whatever level of detail necessary. 

Tom Murphy, IBMC

  
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The Hit List

by in Business Marketing
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That got your attention, didn’t it?  That’s not the kind of Hit List I’m talking about, however.  The List I’m referring to would be a list of 12-18 people or companies with whom you wish to do business.  The people on your list may be key contacts within those companies.  Or they may be key contacts where you’d like to speak, join, sponsor or purchase a vendor table/booth.

Then again, they may simply be major players in your community, whom you’d like to get to know better.

How strategically are you leveraging the business you already have? 

Do your clients or customers know everything you do?  How much business might you be losing out on because “we didn’t know you did that”?  To gain additional business from existing clients costs a mere 15% of what it costs you to venture into the vast unknown after new business.

You know huge numbers of people, and we’re not even including your presences on LinkedIn, Facebook, Twitter, Pinterest, et. al.  How well are you mining your contacts after all your years in the workplace, either as a business owner or employee?  Clients or customers, past and present; people with whom you now or used to work; friends, neighbors, suppliers, professional advisors, friendly competitors, fellow members of associations and alums.  On a scale of 1 to 10, with 10 being the highest, how would you grade yourself on maintaining contact with the people who move through your personal and business lives?

Starting today, make contact!  This is no “All or Nothing (AON)” assignment.  Go at your own pace, as in SIBTN (“Something Is Better than Nothings”).  Don’t network or schmooze in fits and starts, though.  Be consistent!

(Visit www.azobleassoc.com for information on our forthcoming 2015 Schmoozing Calendar).

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.