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The Do-It-Yourself Syndrome

by in Business Marketing
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The Do-It-Yourself Syndrome


Yesterday I attended the second part of a four-part workshop on Social Media.  It was quite eye-opening, and I was pleased to note that far more of what the instructor said yesterday was understandable to me, compared to two weeks ago.

While I’m not exactly a technophobe, I’m also not the most technologically-savvy individual on the planet.  When I can’t figure something out, or the computer doesn’t do what I want it to do, I automatically blame myself; worse, I stress out.

I’m awed by the patience of those really comfortable with technology.  When they hit a snag, they very calmly try something else.  Then something else, until it works.  No swearing.  No yelling.  Wow!  I tip my hat off to them. 

Of all the statistics that were tossed out yesterday, one stands out.  Unfortunately neither my assistant nor I noted the actual numbers; but I sure got the meaning and reveled in it.


What our incredible instructor, Lori Gama of Greeley, CO, was addressing was the cost of doing social media on one’s own.  She was quick to acknowledge those who can figure computer and phone stuff out pretty easily, with little trauma; but she threw out some numbers that were mind-boggling about the time involved, if social media doesn’t come naturally.  In other words, the time (and therefore money) spent, when one could hire an expert or a tutor.

When I first moved to northern Colorado 13 years ago, I was dumbstruck by how much people did for themselves.  “I can do my own tax return.”  Or “I can paint my own home.”  Or “I can write my own Marketing Plan.”

I realized many of these people had moved here, having grown up on farms or ranches, where self-sufficiency was a necessity, and I respect that.  I also realized, however, that many of them were taking at least twice as long to sweat through a project (with less than stellar results, of course) that would have taken a professional a fraction of the time and a far better outcome. 

In my own marketing seminars I chide those who want to do everything themselves to save money.  Many of them are the very same people who are trying to convince others to purchase their services, as in “You need to hire a professional.”  Unfortunately they don’t always heed their own advice.  That’s hypocrisy.

My marketing coordinator, Janell Osborn, takes a lot off my hands, including posting these blogs.  For her, easy.  For me, time-consuming.  I’d much rather stick to the writing.

So . . . what’s your mindset? 

How well do you understand what you do really well and when it would make dollars and sense to hire someone else to do (whatever) for you?

It could be the difference between having a business that grows nicely or one that stands still, while you shake your head in frustration.  There’s good information and expertise all around you.  Leverage it!

Time to write a 2015 Marketing Plan.  Rather than struggling through this exciting activity, get some outside objectivity to help your project go that much faster.  Go to Udemy.com to sign up for our course on “Easy Market Planning.”  We have other courses there, like “The Best Use of your Marketing Dollars” and “102 Ways to Grow your Business” (coming soon).

While you’re at it, check out our 2015 e-Schmoozing Calendar, with its current Early Bird discount, and our market planning assists. 

Just go to www.azobleassoc.com to learn about our helpful products and services, designed to make your company’s marketing much easier and effective.

And, of course, you’re welcome to contact me at 970/282-1150.



Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.