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The Correct Response

by in Business Marketing
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Marketing isn’t logical; it’s emotional. 

A fairly frequent  reaction when people ask, “How’s business?” is to try to impress.  “We’re so slammed I can’t see straight.  I’ve been at work until 8:00 p.m. every night this week, attempting to catch up on paperwork.”

Wrong response.

All this does is make people afraid to refer or work with you, since you just virtually announced that you can’t handle any more business.  Why should they put their credibility on the line or suffer your lack of attention?


Correct response:

"We’re doing really well, thank you, but we’ll always welcome additional business."  Over and out. 

How about if things really aren’t going well? 

Wrong response: 

“Business is terrible.  I’m really nervous.”  Don’t reveal all or be overly dramatic.  People might think twice about doing business with, or referring you.  You sound as if you might not be in business that much longer.

Correct response:

“We’re doing OK.  Things could be a bit better, but we’ve no reason to complain.”  Again, no more details.  People don’t like whiners; they like winners.

Now you know why marketing is not logical, but emotional.



Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.