Thanks to Adrienne's "Summertime Marketing" course, my August numbers were the best they've ever been.  In the acupuncture and holistic healing world, August is typically one of the slowest months of the year.  Using the techniques and tips in Adrienne's class, not only was our August full with patients, it was one of the busiest months we've had since opening. 

That momentum has propelled us into the busiest 4th quarter we've ever had.  Thanks Adrienne!

Stacey Donelson, L.Ac.

Licensed Acupuncturist & Clinical Herbalist


Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

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The Art of Hiring

by in Business Marketing
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The Art of Hiring

Yesterday on a whim I Googled “questions employers should ask during interviews,”

or something to that effect.   Naturally a ton of domains came up within split seconds, just waiting to offer help.

So why is there so much inferior hiring going on?  And please don’t tell me there’s a scarcity of good people.

Oh sure, when it comes to engineering and technology, there is indeed a dearth of candidates; but there are plenty of other job openings.

Recently two of my clients have gotten into QuickBook nightmares, with bookkeepers who proved to be incompetent.  This shouldn’t be.  There are plenty of bookkeeping services out there, not to mention the free-lance soloists.  The point is that business owners are in such a rush to find someone, they don’t ask the right questions.


Even agencies aren’t taking the proper amount of time to go through the vetting process.  

That means it’s up to you, Mr. or Ms. Employer, to dig deep.

It’s far better to suffer being short of help for a bit longer, until you find the right person, than to hire someone who showed up late for the appointment, is dressed in questionable attire, who can’t complete a sentence without saying “like” three times.  How long will it take for you to discover their mistakes, how many clients and fellow employees they’ve ticked of?  And, by that time, what damage have they wreaked?

This is pure common sense.  

An unaccountable employee can do a tremendous amount of damage in a very short period of time.

I’ll grant you that there are people who aren’t entirely truthful about their skills and work experience, who interview very well.  Don’t just go by your gut feeling, however.  Request references and CONTACT THEM.  I’ll admit that there’s a strict limit – and has been for years – on many of the questions you’d like to ask.  There are, however, ways to word questions where the responses will give you a good idea of the person’s worth.

If you have a small or growing business, each employee has to carry his or her weight.  You’re not a Fortune 250 company, where there’s appalling duplication, and many staffers get paid obscene amounts to do virtually nothing.  Where there are that many employees, it often takes quite some time for the less productive employees to be found out.

You’re not in that position, however.  You’re far smaller, and every employee counts.  Therefore, it’s incumbent upon you or your human resource person/department to be diligent about hiring.

Your business has a great deal riding on this thoroughness.


The warm weather is still here!  

It’s not too late to prepare a Summertime Marketing Plan that integrates your Schmoozing Calendar.    


Our e-Schmoozing Calendar, which presents ideas that are good all-year long, is $7.95.    


Our “Do-able Marketing Plan” workbook is $59.95 (the e-version is $39.95).  

Order them both for a package price of $61.95.  
(Since this price is not on our website, call us at 970/282-1150 or email to  No texting, please.)

Summer is singularly the most effective time of the year to market.  Make the most of the beautiful weather!




Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.