"I’m loving the calendar I downloaded.  I still think you had one of the Best EVER ideas for business I’ve ever seen. "

P. Callaway

  
×

Error

Strange, but missing GJFields library for /var/www/vhosts/azobleassoc.com/azobleassoc.com/plugins/content/autoreadmore/autoreadmore.php
The library should be installed together with the extension... Anyway, reinstall it: GJFields

Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Telling Too Much Too Soon

by in Business Marketing
  • Font size: Larger Smaller
  • Hits: 1903
  • Subscribe to this entry
  • Print
1903
Telling Too Much Too Soon

You’ve heard me ask on myriad occasions, “Do your clients or customers know everything you do?”   I’ve implored business owners, marketing and sales executives to educate their clientele over a period of time, so they’re not ever at the receiving end of missed business opportunities due to “I didn’t know you did that.”

Well, the operative words here are “over a period of time.”  Educating gradually is very different from telling everything you do at a networking introduction or in a cover letter.  People can absorb just so much at a time.  Their eyes will glaze over, if you try to tell them too much too soon.

Yet business owners, marketing and sales executives repeatedly jam in far too much information far too early in the game.  Unfortunately, this plethora of information gets lost almost immediately.

 

There’s another, even worse downside, however: tell everything in one fell swoop, and you have no reason to provide another promotional message.  You’ve said or written it all!

It’s a New Year.  Time to turn a critical eye towards your company’s introductory scripts and cover letters.

How effectively are you touting benefits (WII-FMs) rather than features?  How compelling are your messages?  How have you broken down your products and services into memorable pieces, designed to grab the attention of someone who’s busily skimming through as much promotional material as quickly as possible?

It’s quite likely you and your staff will not be objective enough to accomplish this task properly.  If you suspect that’s the case, there are plenty of good writers to call upon.  You might be very talented at what you do, but writing might not be one of your strong suite.  There’s no shame whatsoever in going outside to the professionals.  In fact, it’s the right thing to do.

Here’s to a Happy, Healthy and Prosperous New Year!


 

Need some help with your Marketing Plan?  

Visit www.azobleassoc.com for information on our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.  You may also visit Udemy.com to sign up for our sessions on “Easy Market Planning” and “The Best Use of your Marketing Dollars.”

And don’t forget to order our 2015 e-Schmoozing Calendar, just $17.95.  The Calendar will offer you 12 months of ideas of whom to invite for breakfast, lunch or coffee every week.  There’s a script that’s pertinent to one of each month’s schmoozing suggestions, to make those initial calls easier for you.  Our Schmoozing Calendar is a terrific bargain and a great way to embark upon face-to-face, immediately effective marketing!

 

0

Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.