“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

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Stop Talking to Me about Social Media: It’s a Waste of Time!

by in Business Marketing
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Right now it feels as if the business community is divided into two camps: those who are resisting social media and those who are their raving fans.  The former group is declining bit by bit.

While I admit to being not nearly so proficient as I could be, I’m trying and learning as much as I can; moreover, while I still see them as potentially great gobblers of our precious time, I can’t deny social media’s effectiveness. 

Clearly, in just a few years, the social media have turned conventional marketing strategies on their ears. 

You’ve heard me say many times that it’s not no money; and it’s not no time.  It’s no priority.  When one doesn’t know the benefits of doing something, any excuse will do.



Yet for those holdouts who were waiting for real live success stories, they’re here!  Social media testimonials are erasing cynicism . . . quickly.  A caveat, however: the social media appear to be more successful for products than for services.  If you’re in a service business, that doesn’t let you off the hook, though.  Worked well and consistently, the social media can work for your company, too. 

Let’s get back to priority.  For those in very small businesses, there is no law that says the owner has to do it all.  Learning to delegate is an important managerial skill that is crucial to a company’s growth. 

It’s possible to delegate social media participation.  And this doesn’t have to be a full-time job.  It’s easy enough to find people who are skilled in the social media. 

You know unemployed or under-employed people; we all do.  Here’s an incredible opportunity to create a win-win.  Find someone to help your business grow through social media, and give that person some free-lance, hourly work at a fee considerably above minimum wage.  Remember, however, you have to provide consistent input. 

If you have the goal, you’ll be resourceful.


Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.