Thanks to Adrienne's "Summertime Marketing" course, my August numbers were the best they've ever been.  In the acupuncture and holistic healing world, August is typically one of the slowest months of the year.  Using the techniques and tips in Adrienne's class, not only was our August full with patients, it was one of the busiest months we've had since opening. 

That momentum has propelled us into the busiest 4th quarter we've ever had.  Thanks Adrienne!


Stacey Donelson, L.Ac.

Licensed Acupuncturist & Clinical Herbalist

  
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Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

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1945
Priorities

Over the years I’ve spoken and written about this numerous times.  It’s the issue of priorities, particularly as they pertain to marketing.

It’s so easy to say, “We (I) don’t have the time to market.”  It’s equally easy to say, “We (I) don’t have the money to market.”

OK, I’ll concede that from 2008 - 2011 (or thereabouts) the issue of money was real.  That said, now that businesses are doing so much better, I’m still hearing much of the same excuses.

It’s all about priorities.  If you don’t understand the benefits of marketing, any excuse will do.  All too often business owners don’t even realize what marketing is, or isn’t.

They think marketing and advertising are the same thing.  Yes, advertising is one-half of the eight marketing components; but marketing isn’t just advertising.

The same holds true for marketing and sales.  How many times have you been introduced to an individual who holds the title of Sales and Marketing Manager (Director)?  To me that just proves the company is sales-driven and tacked the word “Marketing” onto the title as an afterthought.

How do I know this?  

Simple: they’re in the wrong order.  Marketing is the Cause and Sales are the Effect.  Sales should not begin a title, unless it’s simply Sales Manager.  Besides sales isn’t even one of the eight marketing components.  It’s clearly a result, once you have your marketing ducks in a row.  

Get out there and schmooze (www.azobleassoc.com for our 2015 e-Schmoozing Calendar)!  Two breakfasts and two lunches per month for two won’t break anyone’s wallet; in fact they’ll cost you around $100.00-$125.00, depending upon the population of the area in which you work and/or reside.  Substitute a coffee for one of those breakfasts or lunches, and you’ll bring your monthly schmoozing budget in under $100.00.  Plus there’s always the chance that at least some of the time the other person will insist on picking up the tab.  Achieving four one-on-one, relationship-building meetings is far more productive than an ad, which costs considerably more than $100.00.  Moreover, one-shot advertising is not effective, just expensive and risky.

So . . . the next time your mindset puts Marketing into a box of “can’t afford, takes too much time, doesn’t work,” think again about the effectiveness and efficiency of face-to-face marketing.

For the good of your business, it’s time to change your mindset.


 

Need some help with your Marketing Plan?

Visit www.azobleassoc.com for information on our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.  You may also visit Udemy.com to sign up for our sessions on “Easy Market Planning” and “The Best Use of your Marketing Dollars.”

And don’t forget to order our 2015 e-Schmoozing Calendar, just $17.95.  The Calendar will offer you 12 months of ideas of whom to invite for breakfast, lunch or coffee every week.  There’s a script that’s pertinent to one of each month’s schmoozing suggestions, to make those initial calls easier for you.  Our Schmoozing Calendar is a terrific bargain and a great way to embark upon face-to-face, immediately effective marketing!


 

About Adrienne Zoble

Since Adrienne Zoble began her business in 1977, she’s helped tens of thousands of owners of small and growing businesses market smart, with amazing results.  Adrienne emphasizes market planning,  increasing one’s referrals and generating additional business from existing clients/customers.   She helps business owners and marketing directors recognize and promote the emotions that drive business: confidence, comfort level and trust.  Obviously, Adrienne is in the right place at the right time, because the numbers of people who are returning to the basics of effective marketing are growing exponentially.

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.