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Marketing While Overwhelmed

by in Business Marketing
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1905
Marketing While Overwhelmed

When considering your marketing activities, how often do you procrastinate?  Whether you’re in a growing business or a large company, the answer probably is “A lot. 

Two of my clients continually promise they will make some check-in calls to raving fan clients.  There is an overriding rationale as to why I ask clients to buy into the concept of making these calls :  the #1 reason why people or companies change vendors is Lack of Attention.  Year after year, decade after decade.

Sure, pricing comes into play, but you’ve probably stated (or heard) many times, “I made a big mistake, going for the lowest rate I could find.  Whoever said ‘You get what you pay for’ knew what he was talking about.” 

 

 

Counter that reluctant admission with, “You know, I’m aware I’m not paying the lowest possible price; but I don’t care.  Their service is terrific, they return calls and emails, they keep their promises and they advise me consistently of what’s going on; they even remember my name!  I’m willing to pay a bit more for those services.”

 

In other words, attention is very important.  That’s why I rail against making a sale (or finishing a project) and going onto the next prospect.  Staying in touch is the best and most results-oriented marketing strategy there is, for both referrals and additional business.

 

Which brings me back to procrastination.  What are the two deadliest perceptions that cause us to procrastinate?

1.     Believing that something will take a long, uninterrupted block of time (“Are you kidding?  You’re giving me the project of writing our Marketing Plan for next year?  When am I supposed to find the time to do that”?)

2.     Having an All or Nothing – AON - mindset (“I have ten calls to make; unless some of this work goes away, I’ll never find the time to make those calls; right now I can’t make any, i.e., nothing.”)

It’s a fact of working life, however, to be overwhelmed.  And when we’re suffering through that stress, we can’t see the forest for the trees.  We blow tasks out of proportion (including going straight to the word “project,” which makes whatever we’re thinking about sound huge).

Now let’s change the perceptions.  Instead of that long, uninterrupted block of time, consider going through the questions in the Diagnosis of your Marketing Plan (first step: where are we now, and why?), according the task 10 minutes, tops.  You might finish one question, or you might finish two.  The good news is you’ll start making some headway.

 

As for the calls, make one in the morning over your first cup of coffee.  Make one call every day or twice a week, depending upon your schedule.  It’s simple: the corollary to AON is SIBTN (Something Is Better than Nothing), and you can accomplish quite a bit in small increments of time.

 

We’re all overwhelmed.  That’s just the way it is. 

 

So . . . think about it.  How are you going to work, despite being overwhelmed, to get your important marketing done? 

 

Marketing has been relegated to the back burner long enough!


Need some help with your Marketing Plan?  Visit www.azobleassoc.com for information on our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.  You may also visit Udemy.com to sign up for our session on “Easy Market Planning.”

 

 

And don’t forget to take advantage of our Early Bird discount for our 2015 e-Schmoozing Calendar, now only $15.95 through November 30th.

 

 

 

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.