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Marketing Opportunities

by in Business Marketing
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1971
Marketing Opportunities

Recently I celebrated my 38th anniversary in business.  It was on Facebook and LinkedIn, and I’m still thanking people for their good wishes.

Anniversaries are special, so how well do you leverage those that occur in your business?

It might be an anniversary of starting your business, or an anniversary of taking on a new line, making an important discovery, working with a particular client, being in a new location, introducing a new product or service, celebrating eight years with a valued employee, receiving an award or other recognition.

You get the idea.

Years ago, when I had a partner and an advertising agency, we used to have to beg our clients for news to promote.  My partner devised a form they could fill out, just to give us a heads-up that something special was approaching.  Our reasoning was she could then write it up and distribute it to our media list.

You have no idea how little information we received.  Even now, when clients mention an award, they do so in passing.  When I ask how they promoted, or are going to promote this stellar event, they look at me sheepishly and say, “Oops.”

Some of your anniversaries are milestones.  What are you doing about them?

Instead of grousing that you can’t afford to market, what’s the chance you might have an Open House with some cheese and wine?  How about taking your three longest-term clients or customers to lunch?  If you’re into baseball, treat your employees (or clients) to a game with all the fast-food trimmings.

In marketing, it’s not what you spend, it’s how you spend it.

You have the money to dine out at a fancy restaurant or take a vacation; then make celebrating the special events in your business a priority.

How many marketing opportunities are sitting right under your nose that you’re totally ignoring?  If you were to meet with four of your employees for a half-hour, I bet you’d come up with a dozen ideas.  The trick, then, is to implement at least one of them.  You get no points for a bunch of ideas that go nowhere.

It’s time to uncover your marketing opportunities and do something about them!  Happy celebrating!

 


 

Schmoozing time!  

b2ap3_thumbnail_2015schmoozing-cover_20150408-225112_1.jpg

Spring is here, and the warm weather with it, or about to follow.  Schedule breakfast, lunch or coffee on a restaurant patio.  Get to know your clients, vendors, community leaders, colleagues better.

Visit www.azobleassoc.com and check out our e-Schmoozing Calendar for just $17.95.  It doesn’t matter that we’re beyond January.  This Calendar provides 52 weeks of ideas of generic people to invite to schmooze.  We may have completed a few months, but the ideas are still good as gold.

Order today!

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.