“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

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Marketing During the Holiday Season

by in Business Marketing
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Marketing During the Holiday Season

Conventional wisdom is risky business, because more often than not, it’s less than accurate.  Frequently, it’s downright wrong.

Take the holiday season.  Now that November is upon us, you’re going to hear a lot of the following.  You might even be uttering these gems yourself: 

           We don’t market after November 10th.  Everyone’s distracted by Thanksgiving.

           We don’t market after the first week in December, because everyone’s too busy with the holidays.

           We close down between Christmas and New Year’s.  Nobody’s in their offices then; they’re all in the Caribbean. 

Now think about it.  Work is work.  Whatever preparations you might be making for the holidays, including shopping, gift-wrapping, cooking and housecleaning, aren’t usually done on company time.  Oh, you might take a day or two; but most people are still working, until the officially designated company time off.

Even preparations for a holiday party don’t take the participation of everyone in a firm.

Here’s the corker:

closing between Christmas and New Year’s.  Sure, it’s a wonderful perk for your employees; and I’m not trying to act like a curmudgeon.  That said, an annual rotating skeleton crew might just be able to tap into some corporate client dollars that have to be spent before December 31st.

A few years ago, I gave a talk in North Carolina in October.  The talk went really well, and I picked up several leads, which I proceeded to follow up on.  One of these leads called me on December 27th.  “We’d like you to consult for us next month for three days, but there’s a condition.”

“What’s the condition?” I asked.

“We need an invoice this week, dated December 31st, because we need to spend the money this year.”

Answer:  “You’ll have your invoice this afternoon.”   Email can be very efficient.

On January 2nd, when I went to our P.O. Box, there was a hefty check waiting for me.  Boy, did that start the New Year off right!

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.