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Making Marketing Resolutions that Make Sense - Part 2

by in Business Marketing
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Making Marketing Resolutions that Make Sense - Part 2

In our last blog, we homed in on three common marketing resolutions and the reason they somehow don’t get to the implementation stage.  Here are three more:

 

1.      “Next year we’re going to concentrate on customer service.”

That’s pretty vague, don’t you think?  Consider this:
“We will hold semimonthly ‘shoe on the other foot’ meetings and relate our personal customer service experiences.  What made the service so memorable?  How can we establish this accountability?  We will drop the words ‘company policy’ from our vocabulary.”

2.      “Next year we’re going to do a better job in sales follow-up.”

What does that mean?  How about:
“We’ll check in with our best clients/customers monthly, the rest of our base quarterly.  We’ll even invite some of them for breakfast, lunch or coffee to schmooze a bit (
www.azobleassoc.com for our 2015 e-Schmoozing Calendar) to develop and maintain confidence, comfort level and trust.”

3.      “Next year we’re going to do more cross-selling.”

Since generating additional business from existing clients costs only 15% of what it costs to market for new business, we’re going to do some weekly role-playing and training in the first quarter on how to educate our clients about our other products and services.  Of course, we don’t want to come across as too much sell, sell, sell.” 

There are myriad other topics that come up, when planning for the New Year; but you get the idea.  The more specific you are, the greater the chance your intentions will come to fruition.

Go to it!

 


 Need some help with your Marketing Plan?  Visit www.azobleassoc.com for information on  our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.  Visit Udemy.com to sign up for our session on “Easy Market Planning.” 

And don’t forget to take advantage of our Early Bird discount for our 2015 e-Schmoozing Calendar, now only $15.95 through November 30th.

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.