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by in Business Marketing
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In the past couple of months, I’ve watched three clients struggle with internalization.  

What is it?  

Well, as best I can explain it, internalization is the act of creating all kinds of scenarios– usually negative – in one’s mind and becoming paralyzed into inaction, without ever considering seeking help.  Medically, that might not be totally correct; but that’s what happened in these three instances.

The three client situations were all centered around family.   And, without seeking advice from others as to how they could begin to address these challenges, they allowed their businesses to be badly ignored.

Once you ignore your business, it doesn’t take long to see a decline in clients, leads, referrals and prospects.  Then, as the business heads south, you begin to feel like a failure.

Perhaps you want to seek another business or field, or maybe you have delusions of all the other things you might like to do.  Usually the ideas are rather impractical, or they might involve venturing into something with which you have little to no experience.  Instead of solving the challenges, you look for an escape, which solves nothing.

It just gets worse.  


In the case of the first client, she simply had to communicate with family members.  Instead of agonizing over what she did wrong – which was nothing – she had to face the family and ask a few questions.  Because, in her internalizing state, she had raked herself over the coals, she badly needed a pep talk, which I was pleased to provide.

In the second instance, my client was imagining dozens of scenarios about a family situation, all of them going nowhere.  She was so distracted by what was going on in her head that she totally ignored her business and envisioned all sorts of other lines of work to pursue, all of them impractical.  She plainly needed a come-to-Jesus meeting.  Yours truly didn’t mince words; my client took them very well and decided to become pro-active, which I strongly recommended.

The third client was a prospect when this started, but became a client after some telephone advice.  She had been going full speed ahead with a start-up that appeared to be well researched, when a family incident occurred.  Suddenly she didn’t know what to do about the business.  Didn’t she have to step in to help the family?  How could she pursue her business, when she had to be available to assist?  A brief phone conversation, chiding her on allowing her family to try to solve the issue all by themselves, while allowing herself to be sucked in, got her back on track.

Three clients – all female.  

Men don’t seem to get into such states over family challenges.  Yet our population is split virtually 50/50 between the two genders; and with the numbers of women business owners growing exponentially, there is cause for concern.

Why?  Because an ignored business is a business at risk of failing, and you have too much invested to allow that to happen.  Put another way, your employees deserve better.  Seek help!


The warm weather is here!  

Time to prepare a Summertime Marketing Plan that integrates your Schmoozing Calendar.


Our “Do-able Marketing Plan” workbook is $59.95.  


Our e-Schmoozing Calendar, which presents ideas good all-year long, is $17.95.  

Order them both for a package price of $67.95.  
(Since this price is not yet on our website, call us at 970/282-1150 or email to azoble@azobleassoc.com.  No texting, please.)

Summer is singularly the most effective time of the year to market.  Make the most of the beautiful weather!



Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.