I had the very good fortune to work with Adrienne when she consulted for our medical practice. She is razor-sharp, on top of her field, connected and pulls no punches. I learned a lot in a short amount of time and Adrienne was always willing to share knowledge in whatever level of detail necessary. 

Tom Murphy, IBMC


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Hiring Too Late

by in Business Marketing
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Hiring Too Late

Too often I hear business owners of small and growing businesses say something along the lines of “When our income holds steady at “X” per month for the next three months, we’ll have the cash flow to hire (an assistant, a marketing director, a project manager – you fill in the position appropriate to your needs).

Unfortunately that’s too late.

Here’s the issue: once you reach that milestone, you’re so slammed you can’t think straight.  How are you going to find the time and have a head that’s clear enough to compose a series of tantalizing recruitment ads?  Who’s going to write the job description?  Who will interview the respondents?  What questions will you or a trusted employee (perhaps you have an HR Department) ask, to ensure you’re selecting the right person for your company?  Who will train the new hire through the learning curve?


I have two clients going through this scenario right now, and they’re struggling with it.  Intellectually they realize they have to do something fairly quickly, or they’ll get that unwanted reputation of slow delivery time.  Realistically they’re so busy that there aren’t enough hours in the day to address the need for additional staff.   Both are hoping the perfect individual will drop from the sky.  

OK, sometimes that occurs.  

When it does, consider yourself lucky.  Guess what?  This piece of good fortune is the marvelous exception, not the norm.

This is what I’ve told clients and audiences over the years, and it’s what I’ve told these two clients within the past week:  don’t wait until you achieve that elusive dollar goal.  By that time you’ll already be on overload.

If you have to set an income goal, look at where you’re at two months into your quarterly timeframe.  If work and income are progressing at a consistent pace, go for it.

Don’t wait until it’s too late.

The fact is that many businesses these days are seeking highly specialized skills.  This means you’re probably not going to find that perfect individual overnight.  In some cases it could take months.  Therefore, begin now.

Years ago I was talking to a fellow board member of the Chamber of Commerce to which I belonged.  This man was a partner in a CPA firm.  We were in a quasi-recession, and many people were looking for work.  He told me, “When a candidate walks through our door and he/she seems to be exactly whom we need, we take a risk.  We don’t tell this person to contact us next month, when we’re hoping a big account is going to come in.  We hire that person then and there.  That’s how we get the brightest talent.  They recognize that we’re quick decision makers, and they like our culture.  By the time new business comes in, they’re up to speed.  We’ve never regretted hiring someone a bit prematurely for our cash flow.  If anything, it has motivated our partners to get out there and bring in more business!”

What a smart man!  

Many years later, I still remember our conversation and what an impact it had on me.

I hope it has the same impact on you.


The warm weather is still here!  

It’s not too late to prepare a Summertime Marketing Plan that integrates your Schmoozing Calendar.    


Our e-Schmoozing Calendar, which presents ideas that are good all-year long, is $17.95.    


Our “Do-able Marketing Plan” workbook is $59.95 (the e-version is $39.95).  

Order them both for a package price of $67.95.  
(Since this price is not on our website, call us at 970/282-1150 or email to azoble@azobleassoc.com.  No texting, please.)

Summer is singularly the most effective time of the year to market.  Make the most of the beautiful weather!




Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.