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Getting the Most from your Dues

by in Business Marketing
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2119
Getting the Most from your Dues

Just today I was at a meeting, where I heard something interesting about a fellow member: she wasn’t going to renew.  She claimed she got nothing out of her membership.

Now this is a woman who I haven’t set eyes on in well over a year.  Does she attend any of our meetings or social events?  Of course you know the answer.

So here’s the big whopping secret to business success from organizations to which you pay dues:  

 

Participate!

This isn’t rocket science, Folks.  You get out of an organization what you put into it . . . and then some.

Organizational meetings provide you with the opportunity for face-to-face networking, and you can’t do better than that.

If you hold an office or sit on a committee, you give people the chance to be impressed by your command of details, your ability to manage/delegate and your conscientiousness that drives you to do what you promise to do.

Once they see you in action, you’re on your way to building confidence, comfort level and trust.

Don’t want to hold office or sit on a committee?  That’s fine.  Then at least SHOW UP!  You’re not going to generate business or referrals from people who don’t even know who you are!  You ARE going to generate business over time from people who see you consistently.

Over the years as I’ve spoken at conferences, I’ve asked audiences about their networking activities.  There’s always a smart aleck in the room who claims to have joined a Chamber of Commerce or a trade association or a leads group and gotten nothing out of it.

My question is always the same:  how often did you attend meetings?  And his or her answer is always the same:  “I don’t have time to go to meetings.  I’m too busy for that nonsense.  If I attend a luncheon meeting, it means I’m out of the office for two hours.  That’s a waste of time!”

Or some similar response.  You get the idea.

If you don’t have the priority to show up, then don’t join.  There are plenty of others who recognize the value of networking.

By the way, I’m asked this a lot, so here’s the answer to “what is the difference between networking and schmoozing?”

Networking occurs in a group where you’re a member or at an event you’re attending.  You meet someone, and you start chatting.  You’re interested enough that one of you says, “You know, we really should meet over coffee.  I believe there’s a way we can work together.”

Now you’re getting into schmoozing (www.azobleassoc.com).

The next time someone asks if you wish to join a certain group, think twice if you have no intention of even attending their meetings.  You’ll be doing both yourself and the group a big favor, if networking is low on your priority list.

 


 

Need some help with your Marketing Plan? 

b2ap3_thumbnail_cover14-web.jpg   Visit www.azobleassoc.com for information on our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.  

b2ap3_thumbnail_udemy.jpgYou may also visit Udemy.com to sign up for our recently-approved fourth course: “Over 100 Ways to Grow your Business.”

 

b2ap3_thumbnail_2015schmoozing-cover.jpg  And don’t forget to order our 2015 e-Schmoozing Calendar, just $17.95.  The Calendar will offer you 12 months of ideas of whom to invite for breakfast, lunch or coffee every week.  There’s a script that’s pertinent to one of each month’s schmoozing suggestions, to make those initial calls easier for you.  Our Schmoozing Calendar is a terrific bargain and a great way to embark upon face-to-face, immediately effective marketing!

 

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.