“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

Janell Osborn White Space Graphics,LLC

  

Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Employee Demands

by in Business Marketing
  • Font size: Larger Smaller
  • Hits: 1940
  • Subscribe to this entry
  • Print
1940

b2ap3_thumbnail_Demands.jpg

I’m really tired of hearing, “our salespeople are complaining that we’re not giving them enough support.  They want us to advertise in the media, place coupons in household mailers, update our website; we’re talking big money here.”

That’s b.s.

They want you to spend your money?  I don’t think so!  While an updated website might certainly prove to be worthwhile, you’d be starting out on the wrong foot if your first question had to be, “How cheaply can we get away with doing this?”

 

The simple fact is too many salespeople are used to the boss laying out money, while they sit back and wait for the leads to come in.  C’mon.  Those days are over!  It’s time to put some healthy demands on sales staffs, provide training on how to work smart, not hard, rebel against the easy expenditures that are working less and eroding your profitability.

Everyone in a small or growing business is a member of the company’s Marketing Team.  That means they’re all in this together.  This isn’t about “you spend, I’ll reap.”  It’s about, “Boss, I’ve never sold this way before, but I’m willing to learn.  Who can we get in here to teach us about Relationship Marketing, which seems to be the new paradigm?”

Cold calls and cold mailings are out; relationship-building is in.  And, here’s the good news: this latter Marketing Strategy yields results almost immediately.  Yet there are still too many holdouts, and this is from the top down. 

Employees reflect their company’s culture and beliefs, so climb aboard the 21st century marketing train!  Set a more contemporary marketing example.  Insert face-to-face and voice-to-voice strategies into your (written) Marketing Plan.  

Stop marketing hard.  Market smart.  It’s a new day.  What used to work is history.  It’s time to adopt the new marketing strategies, save significant marketing dollars and sell more . . . faster.

 

Learn more about Adrienne Zoble's Do-able Marketing Plan Workbook.

0

Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.