Thanks to Adrienne's "Summertime Marketing" course, my August numbers were the best they've ever been.  In the acupuncture and holistic healing world, August is typically one of the slowest months of the year.  Using the techniques and tips in Adrienne's class, not only was our August full with patients, it was one of the busiest months we've had since opening. 

That momentum has propelled us into the busiest 4th quarter we've ever had.  Thanks Adrienne!

Stacey Donelson, L.Ac.

Licensed Acupuncturist & Clinical Herbalist



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Employee Demands

by in Business Marketing
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I’m really tired of hearing, “our salespeople are complaining that we’re not giving them enough support.  They want us to advertise in the media, place coupons in household mailers, update our website; we’re talking big money here.”

That’s b.s.

They want you to spend your money?  I don’t think so!  While an updated website might certainly prove to be worthwhile, you’d be starting out on the wrong foot if your first question had to be, “How cheaply can we get away with doing this?”


The simple fact is too many salespeople are used to the boss laying out money, while they sit back and wait for the leads to come in.  C’mon.  Those days are over!  It’s time to put some healthy demands on sales staffs, provide training on how to work smart, not hard, rebel against the easy expenditures that are working less and eroding your profitability.

Everyone in a small or growing business is a member of the company’s Marketing Team.  That means they’re all in this together.  This isn’t about “you spend, I’ll reap.”  It’s about, “Boss, I’ve never sold this way before, but I’m willing to learn.  Who can we get in here to teach us about Relationship Marketing, which seems to be the new paradigm?”

Cold calls and cold mailings are out; relationship-building is in.  And, here’s the good news: this latter Marketing Strategy yields results almost immediately.  Yet there are still too many holdouts, and this is from the top down. 

Employees reflect their company’s culture and beliefs, so climb aboard the 21st century marketing train!  Set a more contemporary marketing example.  Insert face-to-face and voice-to-voice strategies into your (written) Marketing Plan.  

Stop marketing hard.  Market smart.  It’s a new day.  What used to work is history.  It’s time to adopt the new marketing strategies, save significant marketing dollars and sell more . . . faster.


Learn more about Adrienne Zoble's Do-able Marketing Plan Workbook.


Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.