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Another Hit List

by in Business Marketing
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Another Hit List

No, the Hit List you’re thinking of is not what I have in mind.

I’m writing about a “Business Hit List.”  Do you have one?  You should.

A Hit List is a list of six – twelve people or companies with whom you wish to do business.

The people on your list may be Program Chairs of organizations where you would like to speak.  They may be key contacts within the firms you have your eye on.  They may be influential within your community.  They may be your professional advisors (lawyer, CPA, financial planner, marketing or management consultant, architect or engineer).  Those in the professions know lots of people.  What’s the chance they know someone to whom you’d like an introduction?

Creating this Hit List will help your schmoozing schedule (www.azobleassoc.com for our 2015 e-Schmoozing Calendar).  This list will give you focus: whom should you meet with, for what purpose and when?


Of course, your meetings shouldn’t just be about business.  I don’t want to come off as totally cynical.  You might have a Hit List of clients/customers you’d like to get to know better, outside of work.  Clients and audience participants sometimes protest at this suggestion, saying they’re on their client’s site twice a week; so what’s their need to have breakfast, lunch or coffee?

Ah, when you’re on a client’s site, you’re handling work, or what I like to call “operations.”  That’s very different from building a more personal relationship with a client.  Besides, after all they’re paying you, wouldn’t it be decent to pick up the tab for lunch once in a while?

Where was this person born, and where did he or she grow up?  Where did he or she go to school?  College?   In which branch of the military did this person serve?  

Here’s where you uncover similarities.  Perhaps you know some of the same people in Illinois, or you both worked at the same company in North Carolina some time back.  You’ll both marvel at the coincidences, which bring people closer together, build trust.

So . . . once again, develop your Hit List!  It won’t take long.  You don’t have to come up with a dozen names all at once.  That’s an All or Nothing (AON), and you’ll conveniently not find the time to make the list.  Just one or two names to start will do, as in Something Is Better than Nothing (SIBTN).

Here’s to marketing smart!

Need some help with your Marketing Plan? 

b2ap3_thumbnail_cover14-web.jpg   Visit www.azobleassoc.com for information on our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.  

b2ap3_thumbnail_udemy.jpgYou may also visit Udemy.com to sign up for our recently-approved fourth course: “Over 100 Ways to Grow your Business.”


b2ap3_thumbnail_2015schmoozing-cover.jpg  And don’t forget to order our 2015 e-Schmoozing Calendar, just $17.95.  The Calendar will offer you 12 months of ideas of whom to invite for breakfast, lunch or coffee every week.  There’s a script that’s pertinent to one of each month’s schmoozing suggestions, to make those initial calls easier for you.  Our Schmoozing Calendar is a terrific bargain and a great way to embark upon face-to-face, immediately effective marketing!



Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.