“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

Janell Osborn White Space Graphics,LLC

  

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Several years ago we sent out a one-question survey: “what are the marketing issues that frustrate you the most?”  We then provided roughly one dozen possibilities and invited respondents to select as many as they wished.  Amazingly we received almost a 10% return to the survey.

Far and away the greatest issue, with 53.7%, was “good ideas, poor implementation.”  Number Two, with 42.3%, was “not enough hours in the day.”  All of the other issues received far lower scores.

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It’s no secret that it’s becoming increasingly difficult to find responsible, skilled employees.

Perhaps that’s why many business owners are so desperate to rationalize the value of poor, inappropriate  resumes.

For starters most of us unschooled in Human Resources have trouble looking for resume characteristics that HR people routinely seek: what’s not said in resumes. 

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How do people have so much common sense in their personal lives and so little, when it comes to their businesses?

Take marketing, for example.  Billions (that’s with a “b”) of dollars are wasted each year by small and growing companies, because people either don’t know what they’re doing; or they rely on the advice of their colleagues, who may or may not be equally less than savvy when it comes to marketing.

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