“Adrienne gave me wonderfully fresh ideas for marketing my business at a big conference last Fall. They worked! I got two big clients from it!”

Janell Osborn White Space Graphics,LLC

  

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In our last blog, we homed in on three common marketing resolutions and the reason they somehow don’t get to the implementation stage.  Here are three more:

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As the year begins to wind down, it’s natural to start thinking about how we’re going to do things so much better next year.  The challenge is to make our New Year’s Resolutions definitive, with timelines, so they actually happen.  We all know what usually occurs with most of our Resolutions.  Well, let’s resolve that next year will be different: we’ll actually implement a few of them!

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Conventional wisdom is risky business, because more often than not, it’s less than accurate.  Frequently, it’s downright wrong.

Take the holiday season.  Now that November is upon us, you’re going to hear a lot of the following.  You might even be uttering these gems yourself: 

           We don’t market after November 10th.  Everyone’s distracted by Thanksgiving.

           We don’t market after the first week in December, because everyone’s too busy with the holidays.

           We close down between Christmas and New Year’s.  Nobody’s in their offices then; they’re all in the Caribbean. 

Now think about it.  Work is work.  Whatever preparations you might be making for the holidays, including shopping, gift-wrapping, cooking and housecleaning, aren’t usually done on company time.  Oh, you might take a day or two; but most people are still working, until the officially designated company time off.

Even preparations for a holiday party don’t take the participation of everyone in a firm.

Here’s the corker:

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Marketing all too often gets a bad rap.  The reason is that there is an overwhelming marketplace perception that anything to do with marketing takes “a long, uninterrupted block of time.”

Utilizing social media?  ALUBOT. 

Revamping a website?  ALUBOT.

Updating a database?  ALUBOT.

You get the idea.  And, by the way, these three examples are merely the tip of the iceberg.

So how do you get around these perceptions and intimidations? 

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Yesterday I attended the second part of a four-part workshop on Social Media.  It was quite eye-opening, and I was pleased to note that far more of what the instructor said yesterday was understandable to me, compared to two weeks ago.

While I’m not exactly a technophobe, I’m also not the most technologically-savvy individual on the planet.  When I can’t figure something out, or the computer doesn’t do what I want it to do, I automatically blame myself; worse, I stress out.

I’m awed by the patience of those really comfortable with technology.  When they hit a snag, they very calmly try something else.  Then something else, until it works.  No swearing.  No yelling.  Wow!  I tip my hat off to them. 

Of all the statistics that were tossed out yesterday, one stands out.  Unfortunately neither my assistant nor I noted the actual numbers; but I sure got the meaning and reveled in it.

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