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The Right Business for You

by in Business Marketing
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The Right Business for You

Had an interesting meeting with a new client this morning.  

He’s very computer savvy, and he wants to put his expertise to use by training others.

He told me he believes he has two ways to go.  

The first is to develop an online business, with brief, how-to videos for sale at very reasonable prices; the other possibility is to get out in the field and train people face-to-face.

I could tell he was somewhat conflicted.  As a computer guy, he was already counting his money from high-volume sales of inexpensive products.

Yet, when he described his experiences to date in helping people either face-to-face or through an online website that allowed both parties to participate, he was smiling.  It was clear he reveled in compliments and being able to see instant results of his expertise.

My client has an outgoing personality and an easy smile.  He’s a people person, unlike so many of the computer geniuses we encounter today, who just want to work at their computers and create interesting stuff.  He relishes the idea of speaking to groups of people.  Fortunately he’s not desperate for cash. 

Well, you can guess which fork in the road he’s going to take.  

The more he thought out loud, the more he realized the direction he had to pursue.

Yes, he has field (not book) research ahead of him.  He’ll probably be ready to launch by the end of the year, after acquiring significant market feedback.

Best of all, he’s enthusiastic about speaking to as many people as possible about his business idea, how he can help them and how interested they might be.  I was pleased, because he’s not running the risk of marketing Unknown to Unknown.

So . . . which choice would you make?

Is an online business for you, or would you rather be out meeting with people constantly?  By the way, my question isn’t just about start-ups.  It’s entirely possible that you’ve begun to rethink your 10-year-old business.

As the marketplace changes – and we’ve seen a greater number of new marketing trends in the past five years than ever before – we have to think about where our businesses are going.

Are we pursuing the right markets?  Are our markets changing around us?  Have our client bases shifted?  How ready are we for those shifts?

One of the reasons I’m so high on Summertime Marketing is that it affords us concurrent opportunities.  We can dine al fresco with any number of clients, referrers, colleagues, community leaders, even prospects.  We can develop and cement relationships.

Yet the warm weather dictates that we move at a slower pace, and that slower pace affords us the chance for introspection.  Where do we go from here?  Does the business need tweaking?  How about our website, our social media presence?

There is nothing so constant as change.  

I’ve been blessed, because I love what I do: market consulting, planning and speaking.

I wish for you to be so blessed.  Utilize this summer to ensure that you’re in the right business for you.  Actually, your business might be closer to your ideal than you realize.  It’s time to canoodle a bit.


 

The warm weather is here!  

Time to prepare a Summertime Marketing Plan that integrates your Schmoozing Calendar.

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Our “Do-able Marketing Plan” workbook is $59.95.  

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Our e-Schmoozing Calendar, which presents ideas good all-year long, is $17.95.  

Order them both for a package price of $67.95.  
(Since this price is not yet on our website, call us at 970/282-1150 or email to azoble@azobleassoc.com.  No texting, please.)

Summer is singularly the most effective time of the year to market.  Make the most of the beautiful weather!

 

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.