Thanks to Adrienne's "Summertime Marketing" course, my August numbers were the best they've ever been.  In the acupuncture and holistic healing world, August is typically one of the slowest months of the year.  Using the techniques and tips in Adrienne's class, not only was our August full with patients, it was one of the busiest months we've had since opening. 

That momentum has propelled us into the busiest 4th quarter we've ever had.  Thanks Adrienne!


Stacey Donelson, L.Ac.

Licensed Acupuncturist & Clinical Herbalist

  

Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

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The Clean-Desk Syndrome

by in Business Marketing
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The Clean-Desk Syndrome

Yeah!  It’s summer!   

One of the reasons that summer is such a marketing success story is that the pace lets up a bit.  We have time to think, and we can be more productive.

If you tend to work with a messy desk as I do, you suddenly get the urge to clean it up.  Once you can see the surface, what do you do?  Why, you make a resolution that you’ll keep your desk neat from now on.  After all, it’s so much easier to find things and accomplish more . . . at an accelerated pace.

Usually the resolution about keeping a desk clean lasts no more than a few weeks, but here’s what happens in those weeks:  you go through snail mail more quickly; you respond to voice mails faster, since it’s less painful to sit at your desk; you even answer emails sooner than usual.

So, direct marketers, please note:  direct mail receives better attention in the summer.  This is not just because of a desire to go through mail a.s.a.p. to keep the desk clean; it’s also because there’s less of it.

And the reason why?  It’s obvious.  

 

Many companies still cut out their advertising during the summer months, because “everyone’s on vacation.”  That means you’re included with fewer pieces of mail which could well receive more attention than other times of year, when people have to go through a formidable pile daily.

Years ago when I was still in New Jersey, I called upon a prospective client, an engineering firm.  There wasn’t much chemistry between the prospect and me.  It was obvious he had drawn the short straw to become the marketing contact, and he wasn’t happy.

I tried to draw him out, asked what sorts of marketing they were already employing.  He mentioned that they issued a newsletter . . . when they could get around to it.  After all, they were all so busy, it really was a catch-as-catch-can.  Then he started to smile.  “Last year,” he offered, “our April newsletter didn’t get out until July.  The boss was so mad that we were wasting his money, sending out a snail mail newsletter in July.  But you know what?  We got more response to that issue than any others, and we still don’t know why.”

Thanking him for his attention, I decided it was a good time to take my leave.  If they couldn’t figure that one out, they were simply clueless and not a potentially good fit.

Here’s the moral:

keep your desk clean, and don’t write off the summer months for effective marketing. 

 


 

The warm weather is here!  

Time to prepare a Summertime Marketing Plan that integrates your Schmoozing Calendar.

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Our “Do-able Marketing Plan” workbook is $59.95.  

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Our e-Schmoozing Calendar, which presents ideas good all-year long, is $17.95.  

Order them both for a package price of $67.95.  
(Since this price is not yet on our website, call us at 970/282-1150 or email to azoble@azobleassoc.com.  No texting, please.)

Summer is singularly the most effective time of the year to market.  Make the most of the beautiful weather!

 

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.