Thanks to Adrienne's "Summertime Marketing" course, my August numbers were the best they've ever been.  In the acupuncture and holistic healing world, August is typically one of the slowest months of the year.  Using the techniques and tips in Adrienne's class, not only was our August full with patients, it was one of the busiest months we've had since opening. 

That momentum has propelled us into the busiest 4th quarter we've ever had.  Thanks Adrienne!


Stacey Donelson, L.Ac.

Licensed Acupuncturist & Clinical Herbalist

  

Marketing Magician

Helping executives and business owners sell more in less time by revealing tips and suggestions on how to make the most of your marketing dollars.

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Positioning your Company in the Summer

by in Business Marketing
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Positioning your Company in the Summer

Peoples’ attitudes towards summertime marketing never cease to amaze me.  There’s still far too much of “We don’t market during the summer.  Everyone’s on vacation.”

Well sure, people do vacation in the summer.  That’s true.  

Dig a bit deeper, however, and you’ll realize that people go away for an average of just one week.  So?  There are 13 weeks to summer, and not everyone vacations in the same week.  Duh!

People are more relaxed during warm weather.  They’re more likely to respond to voice or emails more promptly.  And yes, they’re under less deadline pressure.  These are just a few considerations that make summer, in my book, the most effective season of the year to market.  (Of course there are those for whom summertime is high season, but those who are too busy to market pay a steep price in the fall, facing an empty pipeline.)

This piece is not about summertime media advertising and direct mail.

 I’ll save them for another blog.   Right now I want to emphasize the importance of summertime schmoozing as the best marketing strategy there is.

Everywhere you go, restaurants have outdoor seating.  It’s delightful to dine al fresco.  It’s also a great opportunity to get to know people better.  Perhaps they’re clients, with whom you’re mostly limited to discussing operations.  Or they might be vendors, who write up your various orders and fulfill them, but are usually in too much of a hurry to chat.  After all, they have those significant sales quotas to meet.  (Yes, you can order just about anything online these days, but there are still some human salespeople around, especially in highly specialized industries.)

How well do you know the members of your City Council, your State Representatives and Senators, your members of Congress?  They don’t usually meet during the summer, so they’re more accessible than usual.

What of bankers, mortgage lenders, realtors, management and marketing consultants, web designers, advertising and PR specialists, direct marketers?  Breakfast, lunch or coffee affords you the chance to meet face-to-face, to develop confidence, comfort level and trust.  Take advantage of the beautiful weather to develop a higher profile of you and your firm.  Get out there and schmooze!

The best part of summertime schmoozing is that you’re not so stressed to return to work, like other times of the year.  It’s the perfect time to learn where each of you grew up, schools and universities attended, military service, places lived in.  This is where the coincidences come out of the woodwork, and you suddenly feel closer to each other.

Lounging next to a dear friend on the beach last week, while enjoying a good mystery, I overheard her talking to someone she had just met.  Well, they spoke for awhile and discovered they had mutual acquaintances.  There they were, searching for scraps of paper on which to write, “Be sure to tell so-and-so you met me on the beach in Florida.”

There are so many things you can do during the summer.  

Want to start a networking or business development group?  The attendance of those you invite to strategize will be better in the summer.  Of course, there will be a few who are away; but there will be more who can take the time to brainstorm.

I could go on and on, but I believe this is your chance to make some summertime marketing resolutions.  You might even prepare a one-page Summertime Marketing Plan that includes a Schmoozing Schedule.

Tired of my writing about this?  Then do something about it!  

It won’t take long for you to understand why I push this concept so consistently.  It works! 

Here’s to becoming better known among those who can help you and vice versa. 


 

The warm weather is here!  

Time to prepare a Summertime Marketing Plan that integrates your Schmoozing Calendar.

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Our “Do-able Marketing Plan” workbook is $59.95.  

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Our e-Schmoozing Calendar, which presents ideas good all-year long, is $17.95.  

Order them both for a package price of $67.95.  
(Since this price is not yet on our website, call us at 970/282-1150 or email to azoble@azobleassoc.com.  No texting, please.)

Summer is singularly the most effective time of the year to market.  Make the most of the beautiful weather!

 

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.