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Marketing During the Holiday Season

by in Business Marketing
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Marketing During the Holiday Season

Author’s Note:

This Blog is very similar to one that ran a year ago.  It’s not being repeated because I’m lazy, but because the message is important and timely.  No matter how many times I present this topic, I suspect that legions of business owners don’t take the advice to heart.  Please pay attention. This Blog might have a major influence on your end-of-year revenue.

 

Conventional wisdom is risky business, because more often than not, it’s less than accurate.  Frequently, it’s downright wrong.

Take the holiday season.  

Now that November is upon us, you’re going to hear a lot of the following.  You might even be uttering these gems yourself:

We don’t market after November 10th.  Everyone’s distracted by Thanksgiving.

We don’t market after the first week in December, because everyone’s too busy with the holidays.

We close down between Christmas and New Year’s.  Nobody’s in their 

offices then; they’re all in the Caribbean.  

Now think about it.  Work is work.  

 

Preparations you might be making for the holidays, including shopping, gift-wrapping, cooking and housecleaning, aren’t usually done on company time.  Oh, you might take a day or two; but most people are still working, until the officially designated company time off, unless they schedule vacations. 

Even preparations for a holiday party don’t take the participation of everyone in a firm.

Here’s the corker: closing between Christmas and New Year’s.  Sure, it’s a wonderful perk for your employees; and I’m not trying to act like a curmudgeon.  That said, an annual rotating skeleton crew might just be able to tap into some corporate client dollars that have to be spent before December 31st.

A few years ago, I gave a talk in North Carolina in October.  The talk went really well, and I picked up several leads, which I proceeded to follow up on.  One of these leads called me on December 27th.  “We’d like you to consult for us next month for three days, but there’s a condition.”

“What’s the condition?” I asked.

“We need an invoice this week, dated December 31st, because we need to spend the money this year.”

Answer:  “You’ll have your invoice this afternoon.”   Email can be very efficient.

On January 2nd, when I went to our P.O. Box, there was a hefty check waiting for me.  Boy, did that start the New Year off right!

Regardless of holidays and other myriad occasions, some people are always working.  People go into work between Christmas and New Year’s to catch up on paperwork.  You might reach a key purchasing influence, who’s relishing the ability to concentrate in peace and quiet, without interruptions.

Yet if you call and invite that individual to lunch, with a gentle reminder, “You have to eat lunch.  How about enjoying it with me?  I promise I’ll have you back in the office in an hour,” who’s to know what you might accomplish?

Think about it:  

how much are you tied into conventional wisdom?  Isn’t it time to stop thinking like the majority and be original?  Your company will thank you big-time!


Newsflash!!!

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Our 2016 Calendar is now here!  It’s different this year.  

No more twelve months on twelve different pages.  Instead we’ve provided a four-pager, with schmoozing tips and invitational scripts.  Easy to use.  Only $7.99.  You can go through Pay Pal, email us at azoble@azobleassoc.com or visit our store.  No texting please.

Of course this is also the time of year to start thinking about your 2016 Marketing Plan.  Check out our “Do-able Marketing Plan” workbook and “10-Minute Marketing Plan” program.

Resolve to make life easier for yourself, especially as far as your marketing is concerned.

   

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Adrienne was a New Jersey public speaker and business expert for over THIRTY years. Now she’s a marketing and referral consultant. Denver and Northern Colorado have depended on her since her arrival here over 12 years ago.


Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work smart, not hard.