Thanks to Adrienne's "Summertime Marketing" course, my August numbers were the best they've ever been.  In the acupuncture and holistic healing world, August is typically one of the slowest months of the year.  Using the techniques and tips in Adrienne's class, not only was our August full with patients, it was one of the busiest months we've had since opening. 

That momentum has propelled us into the busiest 4th quarter we've ever had.  Thanks Adrienne!


Stacey Donelson, L.Ac.

Licensed Acupuncturist & Clinical Herbalist

  

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1809

Several years ago we sent out a one-question survey: “what are the marketing issues that frustrate you the most?”  We then provided roughly one dozen possibilities and invited respondents to select as many as they wished.  Amazingly we received almost a 10% return to the survey.

Far and away the greatest issue, with 53.7%, was “good ideas, poor implementation.”  Number Two, with 42.3%, was “not enough hours in the day.”  All of the other issues received far lower scores.

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1691

It’s no secret that it’s becoming increasingly difficult to find responsible, skilled employees.

Perhaps that’s why many business owners are so desperate to rationalize the value of poor, inappropriate  resumes.

For starters most of us unschooled in Human Resources have trouble looking for resume characteristics that HR people routinely seek: what’s not said in resumes. 

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1902

How do people have so much common sense in their personal lives and so little, when it comes to their businesses?

Take marketing, for example.  Billions (that’s with a “b”) of dollars are wasted each year by small and growing companies, because people either don’t know what they’re doing; or they rely on the advice of their colleagues, who may or may not be equally less than savvy when it comes to marketing.

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