I had the very good fortune to work with Adrienne when she consulted for our medical practice. She is razor-sharp, on top of her field, connected and pulls no punches. I learned a lot in a short amount of time and Adrienne was always willing to share knowledge in whatever level of detail necessary. 

Tom Murphy, IBMC

  

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1436

All too often I hear people say, “I really don’t know that many people.”

That’s a crock.  

At last count we’ve identified 103 categories of people who move through your personal and business lives.  How well do you know these myriad people?  And, better yet, how well do they know you and what you do?

This is not just about acquiring referrals (please go to the end of this piece to read more about that).  This is about leveraging all the people you know, because there are far more than you give yourself credit for.

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Tagged in: contacts strategy
1208

Author’s Note:

This Blog is very similar to one that ran a year ago.  It’s not being repeated because I’m lazy, but because the message is important and timely.  No matter how many times I present this topic, I suspect that legions of business owners don’t take the advice to heart.  Please pay attention. This Blog might have a major influence on your end-of-year revenue.

 

Conventional wisdom is risky business, because more often than not, it’s less than accurate.  Frequently, it’s downright wrong.

Take the holiday season.  

Now that November is upon us, you’re going to hear a lot of the following.  You might even be uttering these gems yourself:

We don’t market after November 10th.  Everyone’s distracted by Thanksgiving.

We don’t market after the first week in December, because everyone’s too busy with the holidays.

We close down between Christmas and New Year’s.  Nobody’s in their 

offices then; they’re all in the Caribbean.  

Now think about it.  Work is work.  

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1306

All around us there are sales pitches telling us how we can reach our potential.  

It might be about weight, fashion, make-up, self-esteem, finding a job. You get the idea.

And it’s difficult to miss the thousands of websites that address marketing.  

I’ve viewed many of them, and the misinformation just saddens me.  You know the old saying, “There’s no such thing as a free lunch.”  Well, when people take the marketing advice they get for free on the Internet and then wonder why the suggestions didn’t work, I just have to shake my head.

Allow me to boast a bit, though.

It’s no secret I’m a Udemy.com instructor with four courses on their website.  Getting people to take my courses is like pulling teeth.  One colleague I know, however, signed up a few months ago for “Easy Market Planning” and “Summertime Marketing.”  I saw her in late September at an event for an organization to which we both belong.

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1344

Several weeks ago I met with the wife of a client.

We had had a few meetings with the husband and the office manager, but the wife hadn’t attended, which was fine, because she intimidated me.  I sensed she resented my having been hired by her husband, believing they were doing fine with their marketing without me, thank you very much.

On this day, however, the husband couldn’t attend, so his wife joined the office manager and me.  As she sat down, she said, “I’ll only be able to stay for a half-hour; I’ve got a lot on my plate today.”

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1339

It wasn’t that long ago that I could state in my seminars and consultations that price is not the most important issue in the marketing of goods and services.

While price still isn’t the most important, it’s sure moved up a few notches since the advent of the Internet.

Actually, I believe that price became an ever-cheapening issue during the recession that began in 2008.  Then, people were suffering and truly needed some breaks on pricing.  And, of course, technology allows delivery at little to no cost.  Yet it’s gone too far.

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